"Desmond is great to work with. Strategically we were looking for a college football expert who could connect with attendees at the event and communicate the brands role within the context of the season kickoff. We were able to work with Desmond to accomplish our goal for the promotion, not only effectively reaching consumers on site during his appearance, but also leveraging his social media presence to create some scale. As we all have become accustomed to in watching him on ESPN, he was great with consumers and was an even better partner for us to work with on the promotion."

- Coca-Cola Zero Brand Manager